Caldura logo system - static lockup review v4 / strategy sheet

One parent mark, two entity expressions.

Static lockups shown here: no breathing ember, no radiating rings, no entrance motion. The goal is to compare the durable logo system before deciding which marks deserve dynamic treatment.

Parent
Caldura

Parent owns the source metaphor: heat, formation, compounding, transformation. The static ring is outer-heavy with inner air; the C-dot center was explored and rejected for lockups.

Capital / Blue Institutional
Caldura Capital

Capital becomes patient and positional: the same circular vocabulary flattened into horizon, underwriting line, and long-duration thesis.

AI / Amber
Caldura AI

AI can stay close to parent because AI is the system-level distinction. Difference comes through amber, active behavior, and the sharper entity suffix.

Standalone static marks under consideration

Ring / Parent
Best parent candidate: broadest metaphor.
Horizon / Capital
Institutional, calm, strongest Capital fit.
Bloom / AI
Parent-adjacent; appropriate if AI leads the thesis.
Crucible
Useful motif; less parent-like as primary logo.
Thermal
Good section motif; too generic for parent.
Solid Caldera
Compact favicon/emboss candidate.